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Paint and wood-stain brands have begun announcing their 2027 Colors of the Year, with selections including moss green, earthy orange, muted blue, and several warm browns. The colors and the explanations for them are brand choices, not a single industry-wide forecast.
Paint and wood-stain companies have started naming their 2027 Colors of the Year, with early picks spanning mossy and historical greens, muted blues, and warm earth tones. A House Beautiful roundup identifies 10 selections, reflecting separate brand programs rather than one industry-wide choice.
The list includes Valspar’s Cottage Door (8004-38E), described as a cool, mid-tone blue, and Glidden’s Artifact (PPG10-16), a smoky blue with gray and turquoise undertones. Clark+Kensington selected Vantage Point (38B-4), another dusty blue. These shades show that the selections are not limited to greens and browns, even as nature-inspired colors feature prominently.
Several companies chose green or green-adjacent shades. Behr named Grounded (T27-01), a moss- and olive-inspired green with brown undertones. Benjamin Moore chose Webster Green (HC-130), a mid-tone with historical associations. Sherwin-Williams and HGTV Home selected Celery (SW 6421), which they describe as a soft, earthy green.
Brown and other warm tones also appear across the roundup. Little Greene chose Marle (355), while Dunn-Edwards selected the deep brown French Press Coffee (DEBN07). Minwax’s Pickled Oak (MW260) is a light wood stain, and Dutch Boy Paints named Deep Rooted (311-7DB), an earthy orange with red and brown undertones. The picks apply to different products, so the stain selection is not directly equivalent to a wall-paint shade.
A Split Between Blues and Earth Tones
The early selections offer homeowners and designers a snapshot of how participating brands are presenting color for 2027: some emphasize soft, adaptable blues, while others foreground greens and browns linked to nature. The mix gives readers a set of palettes to watch, rather than a definitive measure of what consumers will buy or use.
Brand representatives connect their choices to comfort, wellness, and a more lived-in approach to interiors. Those explanations describe the companies’ positioning and design rationale; they do not establish that every homeowner shares those preferences. The range also matters practically: picks include a wood stain as well as paint colors, and each company’s shade is tied to its own product line.
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How the Annual Color Picks Work
“Color of the Year” is a designation issued independently by brands, not a single award decided by a shared industry body. The selections in House Beautiful’s report come from paint makers and a wood-stain company. Each brand presents its shade alongside an interpretation of the color’s mood, history, or intended use.
Some choices draw on existing or recently introduced color collections. Little Greene selected Marle from its Colour Scales collection, while Benjamin Moore says Webster Green was originally launched in 1976 and takes inspiration from 18th- and 19th-century design. These details help explain the brands’ framing but do not indicate that the shades themselves are newly developed for 2027.
“It moves between moss and olive, with subtle brown undertones that give the green warmth and weight. There’s something sheltering about that combination, and the moss notes bring life.”
— Kayla Kratz, head of color at Behr
More Brand Announcements May Follow
The roundup is a snapshot of selections reported so far, not a final or exhaustive count of every brand that may name a 2027 color. It does not establish how widely the shades will be adopted, how they will perform in sales, or whether the apparent emphasis on natural colors reflects consumer demand. House Beautiful also reports that about 77 percent of Americans feel overwhelmed by daily demands, citing data shared with the publication; the supplied material does not identify the survey’s methodology, date, or sample, so that figure should not be treated as a complete measure of public opinion.
Brand descriptions such as “new neutrals” and claims about shifting design preferences are attributed interpretations. The report does not provide a common survey or comparative data showing that one color family is gaining ground across the whole market.
Watch for Further 2027 Picks
Readers can expect the list to change if more companies announce their 2027 selections. For now, the roundup provides a useful comparison of named shades, product types, and the reasons the companies give for their choices. Any assessment of broader trends will depend on additional announcements and evidence beyond the brands’ own descriptions.
Key Questions
How many 2027 Colors of the Year are in the roundup?
House Beautiful lists 10 selections from paint and wood-stain brands. The roundup is a snapshot and may not include announcements made later.
Which brands selected green shades?
Behr chose Grounded, Benjamin Moore chose Webster Green, and Sherwin-Williams and HGTV Home selected Celery.
Are all of the selections wall-paint colors?
No. Minwax’s Pickled Oak is a wood stain. The other selections in the roundup are presented as paint colors.
Is there one official 2027 Color of the Year?
The roundup presents separate choices by individual brands. It does not identify a single industry-wide selection.
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